HD Lifetime® Income Video Overview

How to Help Increase Your Income for Retirement and Guarantee it Can Last a Lifetime

This brief, ten-minute video shows you how today's modern variable annuities with optional benefits, which are available for an additional fee, are designed specifically to help retirement-minded people like you secure their future by making certain they don't outlive their income.



A closer look at our range of annuities and features

Click on the product lineup to view a comparison of available annuities, costs and optional benefits.
Prudential Premier Retirement Series (670 kb, 4pgs)

More on our annuities
For more information on our variable annuities and optional benefits, see the product prospectus for complete details.

Not all products may be available in all states or firms. For more information please contact your Financial Professional.

Optional living and death benefits may not be available in every state and may not be elected in conjunction with certain optional benefits. Optional benefits have certain investment, holding period, liquidity, and withdrawal limitations and restrictions. The benefit fees are in addition to fees and charges associated with the basic annuity. Please see the prospectus for more information.

Highest Daily Lifetime Income and Spousal Highest Daily Lifetime Income use a predetermined mathematical formula to help us manage your clients' guarantee through all market cycles. Each business day, the formula determines if any portion of the account value needs to be transferred into or out of the AST Investment Grade Bond Portfolio (the "Bond Portfolio"). Amounts transferred by the formula depend on a number of factors unique to your client's individual annuity and include:
(i) The difference between the account value and the Protected Withdrawal Value;
(ii) How long your client has owned Highest Daily Lifetime Income or Spousal Highest Daily Lifetime Income;
(iii) The amount invested in, and the performance of, the permitted subaccounts;
(iv) The amount invested in, and the performance of, the Bond Portfolio; and
(v) The impact of additional purchase payments made to and withdrawals taken from the annuity.

Therefore, at any given time, some, most, or none of the account value may be allocated to the Bond Portfolio. Transfers to and from the Bond Portfolio do not impact any income guarantees that have already been locked in. The Protected Withdrawal Value is separate from the account value, and not available as a lump sum.

Any amounts invested in the Bond Portfolio will affect your clients' ability to participate in a subsequent market recovery within the permitted subaccounts. Conversely, the account value may be higher at the beginning of the market recovery; e.g., more of the account value may have been protected from decline and volatility than it otherwise would have been had the benefit not been elected. Please note: We are not providing investment advice through the formula. Your clients may not allocate purchase payments or transfer account value into or out of the Bond Portfolio. See the prospectus for complete details.

The benefit payment obligations arising under the annuity contract guarantees, rider guarantees, or optional benefits and any fixed account crediting rates or annuity payout rates are backed by the claims-paying ability of the issuing insurance company. Those payments and the responsibility to make them are not the obligations of the third party broker/dealer from which this annuity is purchased or any of its affiliates. They are also not obligations of any affiliates of the issuing insurance company. None of them guarantees the claims-paying ability of the issuing insurance company.

All guarantees, including optional benefits, do not apply to the underlying investment options.

Your needs and suitability of annuity products and benefits should be carefully considered before investing.

A variable annuity is a long-term investment designed for retirement purposes. Investment returns and the principal value of an investment will fluctuate so that an investor's units, when redeemed, may be worth more or less than the original investment. Withdrawals or surrenders may be subject to contingent deferred sales charges. Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59 ½, may be subject to an additional 10% federal income tax penalty. Withdrawals, other than from IRAs or employer retirement plans, are deemed to be gains out first for tax purposes. Withdrawals can reduce the account value and the living and death benefits.

The Account Value has no guarantees, may fluctuate, and can lose value, and is separate from the Protected Withdrawal Value.

Variable annuities offered by Prudential Financial companies are available at a total annual insurance cost of 0.55% to 1.85%, with an additional fee related to the professionally managed investment options. HD Lifetime Income and Spousal HD Lifetime Income are available for an additional annual fee of 0.95% based on the greater of the account value and the Protected Withdrawal Value. Please see the prospectus for additional information.

An excess withdrawal occurs when your cumulative Lifetime Withdrawals exceed your Annual Income Amount in any annuity year. If an excess withdrawal is taken, only the portion of the Lifetime Withdrawal that exceeds the remaining Annual Income Amount will proportionally reduce your Protected Withdrawal Value and your Annual Income Amount for future years. If a withdrawal in excess of the Annual Income Amount reduces the account value to zero, no further amount would be payable under either benefit and the contract terminates.

Fixed income investments are subject to risk, including credit and interest rate risk. Because of these risks, a subaccount's share value may fluctuate. If interest rates rise, bond prices usually decline. If interest rates decline, bond prices usually increase.

Unparalleled Choice is based on the offering of our asset allocation portfolios spanning four diverse strategies and compared to the top 15 advisor-sold annuities. (Source: Research by Prudential Annuities, December 2011)

An investment in an exchange-traded fund involves risk similar to those of investing in a broadly based portfolio of equity securities traded on exchange in the relevant securities market, such as market fluctuations caused by such factors as economic and political development changes in interest rates and perceived trends in stock prices.

ETFs that offer leverage or that are designed to perform inversely to the index or benchmark they track (or both) are highly complex financial instruments that are typically designed to achieve their objectives on a daily basis. Due to the effects of compounding, their performance over longer periods of time can differ significantly from the performance (or inverse of the performance) of the underlying index or benchmark during the same period of time.

All references to account value assume no investment in any available Market Value Adjustment Options.

IMPORTANT - The video is currently not approved for use in Oklahoma.


Issued on Contracts: P-B/IND(2/10),  P-B/IND(2/10) NY, P-L/IND(2/10), P-L/IND(2/10)NY, P-X/IND(2/10), P-X/IND(2/10)NY, P-CR/IND(2/10), P-CR/IND(2/10)NY; Issued on riders: P-RID-HD(1/11),  P-RID-HD(1/11)-NY, P-RID-HD-LIA(1/11), et all or a state variation thereof.

Investors should consider the contract and the underlying portfolios’ investment objectives, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus, which can be obtained on the prospectus page or from your financial professional. Please read the prospectus carefully before investing.

Annuity contracts contain exclusions, limitations, reductions of benefits and terms for keeping them in force. Your licensed financial professional can provide you with complete details.

Annuities are issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), Newark, NJ and distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business of Prudential Financial, Inc.

Prudential Annuities, Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities.

Copyright © 2012 The Prudential Insurance Company of America. All Rights Reserved.

0181610-00007-00 Ed. 04/2012