Privacy Policy

This privacy statement applies exclusively to the www.prudentialannuities.com Web site. In some instances, links on this site may point to sites other than prudentialannuities.com. The policies as stated here do not apply to these other sites whether or not those other sites are owned or operated by Prudential Financial.

There are times where you may choose to give us personal information about you. For example, you may ask that a Prudential representative or a financial professional call you. We need certain information from you so we can respond to your request. Many of our customers register for online access to their account information. We need information from you to register you, and authenticate you, for this access.

Kinds of Information We Collect
We collect Personal Information that you voluntarily give us, and Site Visitorship Data, on this Web site.

Personal Information
We collect Personal Information that you give us, for example, to: 

• register for a service on this Web site
• instruct us to perform a transaction, if you are a registered customer

This information commonly includes your name, address, e-mail address, telephone number, and if applicable, your account number and social security number. Our Web site has security safeguards that are designed to protect the security of any personal information that you decide to give us via the Internet.

Site Visitorship Data
Site Visitorship Data is data about the way a website is used that is not associated with an individual's identity. We collect this information to analyze how our site is used and to improve it.

The kind of information we collect includes:

• the pages visited on our site
• the features used
• how long a visitor stays
• the domain name of the site from which visitors connect to our site.

Site Visitorship Data is generally gathered through the use of cookies and pixel tags.

A "cookie" is a small piece of information that our Web server assigns to your hard drive when you visit our site. Cookies can save your name, access codes, screen preferences, the pages of the site and the advertisements you viewed or clicked. You may decline receipt of the Internet cookie by using the appropriate feature of your Web software, if available. Declining the Internet cookie may not, however, allow you to utilize our services to the fullest extent.

A "pixel tag" is an invisible tag placed on certain pages of our Web site and is used to track an individual user's activity on our Web site. A pixel tag is also known as a "clear gif."

How We Use Information
We use Personal Information collected on this Web site in several ways:

• to process transactions you request
• to tell you about products or services we offer
• to authenticate registered persons.

We use Site Visitorship Data to develop, manage, and improve the Web site. Sometimes we add Site Visitorship to Personal Information from registered customers. We may use that information to:

• manage the website
• help resolve problems
• analyze use of the site
• tell you about products or services we offer.

Disclosure of Information
We will disclose information collected on this site to the appropriate Prudential organization, representative or franchise to respond to your request or tell you about a product or service it offers. We may disclose it to third parties as required or permitted by law. For example, we may disclose information:

• to regulators
• to law enforcement authorities who subpoena it
• to vendors who provide us with service, or
• to companies that may acquire part or all of a Prudential business.

Further Information You have the right to access your nonpublic personal information we maintain, upon request. You may request correction, amendment or deletion of any information which you believe to be inaccurate.

Please submit any inquiries to us at:
Variable Annuities: Prudential Annuities Life Assurance Corporation, P.O. Box 7960, Philadelphia, PA 19176
Variable Life Insurance: Prudential Annuities Life Assurance Corporation, P.O. Box 290698, Wethersfield, CT 06129

For your security, the request must be signed and your signature notarized. Include all account numbers for which you request information.If you have products or services across multiple platforms, a separate request for each must be sent.

Effective Date
This privacy statement is effective as of July 27, 2007. We reserve the right to change this statement. If we change it, we will post the current privacy statement on this page. Any changes to this statement will be effective as of the day they are posted.